Lifeless, discoloured hair that has lost vitality requires a boost of shine and volume, an ally capable of enhancing the result and making the colour fuller and brighter.

Alter Ego Italy Boosters are cream colour intensifiers which, depending on the desired effect, amplify or balance the tones, allowing you to achieve full, intense and bright colours. They are very versatile and allow to create custom and ever-changing shades and tones.

The result will be a full, bright colour, modulated as needed. Hair is protected, shiny and bouncy.

The new Ammonia-free formula makes them compatible with all Alter Ego Italy colours. The absence of PPD and the presence of Apple, Blueberry and Pomegranate extracts have an anti-oxidant and protective action on the scalp and hair, allowing the colour to last longer and leaving the hair soft and silky.

Booster Neutral can be mixed with the other Boosters to modulate their intensity.